Advertising and Promotions Managers

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Career Profile

Advertising and Promotions Managers

What they do

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Also Called: Account Executive, Advertising Manager (Ad Manager), Advertising Sales Manager (Ad Sales Manager), Classified Advertising Manager (Classified Ad Manager), Communications Director, Communications Manager, Creative Services Director, Marketing and Promotions Manager, Promotions Director, Promotions Manager, Account Executive, Advertising Manager (Ad Manager), Advertising Sales Manager (Ad Sales Manager), Classified Advertising Manager (Classified Ad Manager), Communications Director, Communications Manager, Creative Services Director, Marketing and Promotions Manager, Promotions Director, Promotions Manager

Job Data & Employment

*National data provided by O*NET & BLS
Compare State data      Compare Metro Area Data   
$63,300
Starting Salary (2025)
$133,660
Median Salary (2025)
-2.2%
Projected Job Growth
21,470
Employment (2025)

Typical Tasks

Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.
Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.

A day in the life

What kind of work is this?

Enterprising
Business based Work
Conventional
Organized, Procedural Work
Artistic
Conceptual, Creative Work

What personality traits do you need to succeed?

Initiative
Cooperation
Dependability
Attention to Detail
Adaptability/Flexibility
Stress Tolerance

What key skills are needed for this job?

Active Listening
Social Perceptiveness
Speaking
Critical Thinking
Reading Comprehension
Writing

Expected Knowledge

Sales and Marketing
Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
English Language
Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
Communications and Media
Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

Common Activities

Working with Computers
Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
Communicating with People Outside the Organization
Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
Getting Information
Observing, receiving, and otherwise obtaining information from all relevant sources.

Education & Preparation

Some occupations may require additional education, advanced degrees, and years of experience in the field.
Talk to your support team on campus about this career pathway and additional degree information.
Job Zone 4

Considerable Preparation Needed

Education

Most of these occupations require a four-year bachelor's degree, but some do not.

Experience

A considerable amount of work-related skill, knowledge, or experience is needed for these occupations.

Training

Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.

Typical Education Required

Education a new hire may need

  • Bachelor's degree 60%
  • High school diploma 10%
  • Associate's degree 8%
  • Some college 8%
  • Less than high school 6%
  • Other 8%
Source: O*NET Education, Training & Experience data

Related Careers

Advertising Sales Agents
Marketing Managers
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Public Relations Managers

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*Data on career profiles are based on information supplied by the O*NET Program, sponsored by U.S. Department of Labor, Employment, and Training Administration.